Decision Juice delivers insight
quickly and effectively
…whatever your research task.
Ad Testing
— Reduce your cost, increase your confidence
Concept Review
— You can afford to fail faster
— More ideas, more feedback, more quickly
Online Ads
— MVT and qual feedback combined
— Boost your audience numbers
Film & Video
— Frame by frame feedback
— Test your endings quickly
Local Research
— Engage your local community
— Research is fun not form filling
User guides
— Quick UX testing
— Detailed comments on copy review
Behaviour Change
— Find the best way to motivate change
— Test your assumptions
— Deliver change that works for people.
Need State Analysis
— Test consumer hypotheses
— Make your hunches real
Who is Decision Juice for?
Decision Juice adds insight and value,
whatever your research experience.
Researchers
— More engaging to respondents
— Cross tabulation of qual comments by demography and characteristics
— More agile processes
— No facilitator bias
Marketing agencies
— Value-add services
— Better marketing
— More ideas from many more respondents
Businesses
— Know your customers better
— Make better decisions with better knowledge
— Make research affordable
How do I implement Decision Juice?
There are 3 options:
Bespoke
Work directly with Decision Juice and we’ll support your deployment on projects.
We’ll help with survey set-up, respondent recruitment and the analysis.
Most companies, agencies and charities use this approach.
Licensed
If you have ongoing needs for a research programme, Decision Juice can be licensed on a usage basis. This will reduce the costs further and we will also provide a support package.
You also get to influence our new Features programme.
This is most useful for universities, large charities, public sector bodies and medium enterprises that undertake regular research.
Embedded
If you have existing research projects, the massqual platform can be customised to embed inside your technology.
It will always be powered by Decision Juice, but can be combined with other research SaaS components.
This is appropriate usually for research agencies’ use.
Common Questions
By going online, and removing moderation, Decision Juice is a combination of qualitative methods – focus groups, semi-structured interviews, opinion-based survey questions – and quantitative methods – online surveys, counting activity, observation of numbers.
Using Massqual is all about expanding the numbers of respondents from single figures into hundreds. Thus bringing the weight of substantial respondents numbers, to the insightfulness of asking for individual opinions.
If you’re in a hurry: 2 week turn around, if you have more time then 3-4 weeks.
That’s entirely up to you. We are skilled in writing questions that work; questions that get the answers you need for your research. Or you can write your own questions, and decide on the kind of answers you’d like to collect.
We’re pretty flexible about this. You can do if you just want the raw data. Or we can do it for you.
Because research and insight is all about delivering data, facts and analysis so that you can make better decisions about business, about investment, about what to do next.
That depends on what you want to find out. It might be insight into how people want to exercise, or insight into what times to run Christmas shopping campaigns for certain kinds of gifts, it might be it might be insight into the best words and pictures to put into a newspaper advert, or simply why a website it not closing deals, when you think it should be.
We can help you work that out. If you’re here, you’re looking to grow your business, or improve your charity’s delivery, or get people to change their behaviour, or simply do something different. We can work with you to figure out the rest.
Our favourite is any flavour that can fire you up and get you excited!
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